Responsible Drinking

Premier Cru Retail Stores is a premium alcoholic beverage retailer in Antigua, W.I. Spirits have been enjoyed by our consumers around the world. When enjoyed responsibly, spirits form part of a healthy, balanced lifestyle and contribute to society and culture in many positive ways.

Premier Cru condemns excessive and underaged drinking. We are concerned about the negative effects of alcohol abuse on our daily lives, as well as the harm it causes our industry. We are committed to safe and thoughtful use of our products and encourage consumers to always drink responsibly.