Just as fellow flavor Absolut Pears, Absolut Mango was introduced in 2007. The flavor, quite obviously, is based on mango _ a word thatÍs more or less the same world wide. That in combination with the juicy taste, might very well be the reason behind the instant world wide success.
The story behind the name Absolut Kurant is black currant, a typical Swedish berry from which the flavor is taken. When launched in 1992 it was a tribute to the...