Absolut Ruby Red was introduced in 2006, following the success of the other citrus flavors, Absolut Citron and Absolut Mandrin. The name Absolut Ruby Red is taken from a special kind of red grapefruit. And grapefruit is of course what it tastes like
The story behind the name Absolut Kurant is black currant, a typical Swedish berry from which the flavor is taken. When launched in 1992 it was a tribute to the...
